Background:
The Jerusalem-based company, Swed, deals with the development, manufacturing and marketing of jewelry and Judaica products in Israel and abroad. The company develops sophisticated products, using advanced manufacturing techniques and innovative materials.

The Challenge:
They sound familiar but I’m not sure who they are…
The company has won extraordinary loyalty from its customers. A customer exposed to its designs, continues to purchase from them time after time, however, the brand exposure is limited. Blending the old with the new - an entirely modern and technological design with Judaica, is simply not perceived as being possible.

Our Solution:
Our quality is worth any price, buy it and you’ll become addicted.
The graphic language that was developed for the brand, along with a sales promotion campaign, which included product packaging and many other marketing channels, had increased the brand awareness of the public. The international appearance positioned SWED as an advanced international and unique brand.