Background
The N.T.A, responsible for the construction of the light rail in Tel Aviv, had initiated the digging phase of the underground stations of the light rail. This phase required a direct connection between the infrastructure management team and the residents and visitors to the city, as well as an open relationship with the community.

The Challenge and Solution 
To address the Tel Aviv and Gush Dan children growing up amid the construction process of the light rail

These children are the ones who will have to deal with the real, significant changes. So we thought about what the best starting point would be and developed a language perfect for kids that describes their lives in the future as we see them. The kids loved the stickers ☺
The logo reflects the light rail operations in the Gush Dan region and their final outcome.

Our solution
A modern light rail that connects to all work and home destinations in the region.