The Jerusalem Transport Master Plan Team (JTMT)
Public Transport Service Changes
Year
: 2013Background:
The JTMT promotes the public and private transport systems of the city, optimizing and adjusting them to fit the changing needs of the city and its residents. Following the launching of the new transportation system, a number of runs were conducted whereby new lines were added and old ones were changed. In each one of these runs, we made changes to the design of the new maps and to targeted ads.
Our Challenge and Solution:
In order to meet the diverse needs of the informational campaign, a unique graphic language was developed that included designed maps, brochures, stickers and station signs as well as a full array of marketing materials along with campaigns of newspaper and digital online ads.
A route change notice
An accessibility map
A Geula neighborhood leaflet
A light rail route map and new bus lines
A bus network map of Givaat Shaul
Information brochure for the 9 and 17 bus lines
Bus ads
Bus route signs
Segmented newspaper ads
Directional map to Givat Ram
A route change notice
An accessibility map
A Geula neighborhood leaflet
A light rail route map and new bus lines
A bus network map of Givaat Shaul
Information brochure for the 9 and 17 bus lines
Bus ads
Bus route signs
Segmented newspaper ads
Directional map to Givat Ram
A route change notice
An accessibility map
A Geula neighborhood leaflet
A light rail route map and new bus lines
A bus network map of Givaat Shaul
Information brochure for the 9 and 17 bus lines
Bus ads
Bus route signs
Segmented newspaper ads
Directional map to Givat Ram
