Background
The JTMT promotes the public and private transport systems of the city, optimizing and adjusting them to fit the changing needs of the city and its residents. Towards the launching of light rail in the city, it has become apparent that a safety campaign for school children needs to be created.

Our Challenge and Solution
How do you begin a light rail campaign?

The light rail passes right through the city center and other neighborhoods servicing masses of children and teenagers. Children as well as adults were skeptical about the operation of a light rail, but to their surprise, the train had indeed begun to operate. For the purpose of the campaign, a leading image and slogan were developed that had accompanied several products - especially ones for children.