Background
For years, the Bible Lands Museum in Jerusalem has been conducting unique thematic exhibitions within the Jerusalem museum arena. These exhibits tend to attract an audience that is usually familiar with the museum and its work.

Our Challenge and Solution
How do I bring them to the museum???

The Shufra D’Shufra exhibit dealt with the centrality of the Shofar during the Festivals of Tishrei. From tradition to the technical details – it was all there with other amazing instruments from all parts of the Jewish world.

The advertising campaign included the creation of a communication style that incorporated a logo, a leading image, and a slogan – a package so appealing that would create initial and ongoing interest.