Background
Idan Camping has been operating since 1990 and is considered a camping gear leader in Israel. Over the years, the company has developed products and expanded its operations even beyond Israel's borders.

The Challenge 
Who are you, Camptown?

The product series now operating under the brand caters to camping enthusiasts and beyond. Introducing the product into the professional market as well as the retail market was an especially challenging task – it required the creation of a professional brand whose foundation or background was never exposed to the public.