Background
Eden is an urban company that acts as the implementation arm for the infrastructure department of the Jerusalem Municipality. The company has been operating successfully for several years bringing about real change in the appearance of the city center. This improvement resulted in an increase of city visitors.

The Challenge
An urban development company should look like an urban development company, no?

The residents of Jerusalem were not really clear on who it was that was standing behind the many changes made ​​to the city streets. Some of the changes included the construction of pedestrian malls instead of roads, improvement of storefronts, convenience facilities for the residents and the like. Our challenge was to refresh the way in which the company appears to the public and to the authorities it comes into contact with. The new look stems from the company’s new goals and activities and the results of its achievements.

Our Solution 
A company that’s meant to transform the face of Jerusalem should itself look fresh and unique.
That was our take - and the results speak for themselves. The design positions Eden as an urban infrastructure company that stands out – not one that operates behind the scenes, but rather, one that works at the forefront and is connected to the residents.