Background
The N.T.A, responsible for the construction of the light rail in Tel Aviv, began a complex transformation process of improving public transport infrastructure throughout the Gush Dan region. The long-term process has demanded and still demands direct and open communication between the city’s residents and visitors, and the company’s management.

The Challenge
Who is the N.T.A?

As a public infrastructure company that was founded in order to carry out complex projects in the Gush Dan region, it was necessary to inform the public about its existence, values, and motives in order to position it as a serious and reliable company that is always looking out for the best interest of the citizens.

The Solution 
A full-scale company branding campaign including branding of corporate offices, corporate stationery, holiday greeting cards, brochures and catalogues that will give the company a coherent visual image that matches the large infrastructure organization carrying out one of the most complex projects in Israel.