Background
Bombardier International is a leading company in the field of train manufacturing and maintenance operating systems worldwide. In Israel, the company operates through several means, including marketing of train cars and engines, train operation systems and inner city trains. The work carried out for Bombardier was done in preparation for a number of conferences in the area of transport and in preparation for meetings with decision-makers.

The Challenge
Why are we the best company despite being owned by the leading company in the world?

Decision makers in the Israeli market are not fully aware of the company’s financial and professional strength. The materials they are given are written in foreign languages and are unable to convey the full scope of its worldwide operations to Hebrew speakers.

Our Solution 
Look at what we’ve already managed to do in Israel towards positioning Bombardier as an active, diverse Israeli company.
In order to convey the message that this is an international company with a strong financial and professional backing, we have chosen to create informational and marketing materials in Hebrew, based upon the universal graphic language that will speak to Israeli decision makers.