Background
Yisrael Hasson, former Deputy Director of the Shin Bet, served as a Knesset member for the Israel Beiteinu party. When preparing for the 2008 elections, he announced that he will be running for the Kadima party.

The Challenge
We do not appreciate people who zigzag!

As a member of a party whose political platform was so different from that of the party he was running for, it became necessary to recruit a large amount of voters who would support his candidacy.

Our Solution
A brave politician who is not afraid to give up his seat

Through a smart branding strategy and an effective political campaign, we set Hasson apart from other candidates by creating his own unique niche. The campaign included graphic and strategic management and execution. MK Hasson was placed 25th on the Kadima list and entered the Knesset that year.