The Project
The Union of Private Public Transport Operators has come out with a new service: Rav Kav recharge via mobile app or website using a credit card.

The Service - Strategy, digital campaign advertising and management

The online Rav Kav campaign was primarily conducted through online digital media managed by the digital department of Ikan-Maas. The project included a funded campaign and management of the Facebook page, Google campaign management, as well as management and media buying on top sites and national newspapers. The campaign included: Design of desktop and mobile banners, ad design compatible with Facebook, Instagram and Google, Facebook page design and content creation, an informational video for the operators’ service centers, as well as print media design including, ads, informational flyers, rollup banner, bus decals, design of the card, instructional content and more.