The Project:
The Yefe Nof company that promotes and implements the transport policy in Haifa, has initiated a new arrangement for pricing and ticket validation in the region.

The Service:
Branding, advertising copywriting

The graphic design of the project was based on a logo redesign and the “Yefe Nof” brand voice. The idea was to provide a more inviting, user-friendly experience that acts as the basis for the company’s brand. The campaign included: Informational materials, a newspaper ad design, information pamphlets, ticketing machine decals, banner design, Facebook page design, branding and design of attendant uniforms and info booths.