The Project:
The Israel Ministry of Transport and the National Authority for Public Transportation had launched nationwide service centers that bring together under one roof, an array of services related to the Rav Kav card for customers of all companies.

The Service:
Strategy, interior design, web design and development

The brand’s voice communicates with the card and positions the rabbit figure as the presenter of the campaign. The brand “Al Kav” connects the service centers to the product they’re displaying. In addition to creating the voice for the brand, copywriting and interior design of the service centers was designed and developed, as well as a website that includes information about the service center. Additionally, bus ads, digital banner ads, newspaper ads, rollup banners, attendant uniforms, and information booths have been designed.