Background:
Superbus is a public transport company that operates in various regions across the country. In 2014, Superbus won a Dept. of Transportation bid to operate in the Amakim cluster. Following the win, Superbus was required to run new service lines and needed advertising and informational services that would brand the company as one that provides advanced, quality service attentive to the needs of its customers.

The Challenge:
Branding the 242 bus line as the most efficient campus bus line

This campaign appealed to a young target market that enjoys the use of a convenient, pleasant and efficient way to get to and from school.

Our Solution:
Creating a young and trendy design that caters to young students and uses emotional advertising that attaches the campus life experience to the new experience of the Superbus line. In addition, information pamphlet designs were created containing maps and other pertinent route details, schedules, and the experience of the ride.