The Project:
Superbus is a public transport company that operates in various regions in Israel. In 2014, Superbus won a public bid to operate the Amakim cluster of the Ministry of Transport.
The Service:
Advertising, marketing and design
With its win, Superbus was required to provide advertising and information services that will position the company as one that provides advanced, quality service that is attentive to the needs of its customers. The extensive advertising campaign included the content writing and design of the information pamphlet and promotional materials, copy and design of newspaper ads, the design of bus ads, outdoor ads and more.