The Project:
The Emek Hatzvaim Park constitutes a green pasture in the heart of Jerusalem, whose goal is to preserve the habitat of the deer herd that has survived in an enclosed area of agricultural land in the center of Jerusalem.

The Service:
Strategic planning, brand development, marketing and advertising

The branding of the Emek Hatzvaim Deer Park was based upon the positioning of the city of Jerusalem as an environmentally friendly city that appreciates and acknowledges its unique natural qualities and is attentive to its residents. The emotional branding experience focused on the herd of deer and their rescue mission.

The project featured the Emek Hatzvaim logo design, the design of an information pamphlet containing a map of the park, copy and design of a print ad, outdoor ad design and the design of T-shirts and hats bearing the park’s logo.