The Project:
The Jerusalem Marathon is an international event that promotes the status of Jerusalem in Israel and around the world.

The Service:
Development of branding strategy, logo design and outdoor advertising

Incorporated into the brand strategy is the creation of a strong voice that combines sports elements and elements of the city. It also combines features related to the community of Marathon runners while creating a colorful and attractive experience that will strengthen the accompanying city festival to the race itself and position the event as a leading international spectacle.

The campaign included the design of outdoor ads, an information and race course leaflet, newspaper ad design, Certificate of Participation design, flyer design, and the design of interactive banners.