Background
The JTMT promotes the public and private transport systems of the city, optimizing and adjusting them to fit the changing needs of the city and its residents. An integral part of the transport system is the municipal parking lot. The project’s team planned an entire system of parking solutions outside the city center so that visitors can park there and use the bus and light rail system to get around inside the city center.

Our Challenge and Solution 
I will not leave my car and take the train!

In order to meet the diverse needs of the campaign, and mainly convince drivers that parking outside the city center will be more conducive to their day, a unique, informational graphic language was designed that includes maps, brochures, stickers and signs relating to the parking lots.