Background:
For many long years, young men and women all across the country were forced to deal with the absence of public transportation during the small hours of the night. And so, every leisurely outing had turned into a chore or even an almost impossible task.

The absence of public bus service has increased the usage of alternate modes such as hitchhiking, drunk driving, or other “creative” solutions concocted by the youth.

The Challenge:
Is it possible to make public transportation more attractive?

How can we really transform public transportation into a mode that’s fun to use, or one that doesn’t label the user as socio-economically inferior? This is the challenge that we faced – creating a nighttime bus line that is cool, even more so than a private car.

Our Solution:
The Night Lines are awesome. Are you guys coming?
The Night Lines were originated in Jerusalem and have gained extraordinary popularity. Throughout the years, the activity of Night Lines has increased and today, the service is available in over 50 cities, large and small.