Municipality of Jerusalem
Design and Branding of the Building Our Future in Jerusalem Campaign
Year
: 2014Background:
Every year, the Jerusalem Municipality sets out on a mission to describe the municipality's achievements over the past year.
Our Solution:
The advertising strategy was to present the current and completed projects as part of the municipality’s vision to improve the quality of life in Jerusalem. The campaign combines the actual projects with the central target audience; Today’s children will be tomorrow’s residents. The campaign was publicized via direct mail through the city property tax mailing system, as well as via newspaper and Facebook ads.
Leading image – culture, business, education
Leading image – parks, the environment, city nature
Leading image – employment, sports, community management
Informational brochure – inner spread
Informational booklet
Newspaper ads
Direct mail
Facebook page design
Leading image – culture, business, education
Leading image – parks, the environment, city nature
Leading image – employment, sports, community management
Informational brochure – inner spread
Informational booklet
Newspaper ads
Direct mail
Facebook page design
Leading image – culture, business, education
Leading image – parks, the environment, city nature
Leading image – employment, sports, community management
Informational brochure – inner spread
Informational booklet
Newspaper ads
Direct mail
Facebook page design
