Background:
The municipality of Jerusalem had established a forum of leading opinions in the fields of economy and commerce, that brings together representatives of the public sector to discuss the core issues related to the economic development of Jerusalem. The forum meets four times a year.

Our Solution:
Prestige and glamour

In a way that’s befitting for the honorary participants of the forum and the capital city of Jerusalem, a brand language that communicates prestige and history was created. The logo designed for the Forum combines the color
gold with the various sites of the city. Once the language was formulated, we put out a series of ads and displays for the branding of the convention and for the spaces in and around the lecture hall. These included rollup banners, stage backdrop banners, and ads of the forum in newspapers and on the Internet.