Background:
Connex Jerusalem (light rail) Ltd. operates the first and only light rail system in Israel. The company is responsible for the operation of all system components including maintenance of cars and tracks, payments, customer service, and passenger safety.

Our Service:
Ikan Maas Creative Branding has developed a dynamic brand for the Connex company that relies on the previous one, driving it forward in accordance with the values of the company and the level of service it represents. The brand building process includes characterization, analysis, strategic planning, design and execution of a logo redesign, positioning, corporate stationery design and the design of promotional products for employees, visitors and passengers. The products are integrated into the advertising campaigns as well as into the promotional, marketing and advertising products and materials.