Background:
The Jerusalem Cinematheque is for many Jerusalemites much more than a site for recreation. The Cinematheque has redefined the entertainment culture in Jerusalem and has tried to cater to adult and young audiences alike. Still today, decades after its establishment, the Cinematheque is attempting to attract diverse audiences composed of both young and old.

The Challenge:
Me, at the Opera???

The broadcast of the NY Metropolitan Opera is considered a flagship event in many countries around the world. But the Opera itself, even though it is alive and well is struggling to attract a younger audience.

Our Solution:
The Cinematheque is open to all.
The marketing strategy is based primarily on the Metropolitan Opera’s name and the images it provides. So we’ve created a strong image of a leading soloist and coupled that with a wide range of advertising products and sales promotions.