Background:
The Israel Ministry of Transport and Road Safety is responsible for promoting public transport infrastructure, roads, railways and automotive in the State of Israel. As part of the Ministry’s efforts to promote public transport throughout Israel and as part of an ecological agenda, the Ministry, along with the Ministry of Finance created an intercity competition whose aim was to determine which city would be most suitable to receive a multi million Shekel grant that would make it the most advanced city in public transport.

Our Challenge and Solution:
No thanks. We’re not interested in years of infrastructure work.

The first challenge was to present the opportunity to city mayors and convince them to compete. The name that was proposed and selected by us was, Meshalvim L’Yarok and as part of the work in positioning the competition, the color green was chosen and a logo was created. A large part of the project included the production of many separate presentations tailored for each individual city.