Background 
The Israel Ministry of Transport and Road Safety is responsible for promoting public transport infrastructure, roads, railways and automotive in the State of Israel. However, it was not always the Ministry of Transport that had been responsible for all these areas, but when these duties were added, the new goals of the Ministry and the way in which its office was operating, needed a true identity change.

Our Challenge and Solution 
We do so many things, where do we begin?

The complexity of the office required a unique approach. Our desire to simplify the message had turned up a number of suggestions for the design of the logo and corporate identity. Out of these ideas, one had been selected that serves the office until today. The colors and elements of the logo express the sense of progress and underlying strength of Israel's constantly improving transport infrastructure.