Background
From the early land purchases in Israel in the early 20th century until today, the JNF has been operating as the trustee of the Jewish People over its land in the State of Israel. In the early decades of its existence, the JNF had outlined and determined the State’s borders, and since its inception, the JNF has been relying upon donations from supporters of the Zionist movement. Its participation in the various exhibitions throughout the world, especially ones in the areas of ecology, the environment and the like, have presented a real need for a sophisticated branding campaign that includes a professional set-up of these exhibits.

Our Challenge and Solution 
A hybrid of a Zionist movement and an environmental organization…there’s no such animal

We at Ikan-Maas were concerned with the design, planning and full production of all exhibition materials for the JNF ranging from booths, branding, brochures, signs, directional systems, presentations and corporate videos. We were their one-stop-shop.