Background:
For years, the Bible Lands Museum in Jerusalem has been conducting unique thematic exhibitions within the Jerusalem museum arena. These exhibits tend to attract an audience that is usually familiar with the museum and its work.

Our Challenge and Solution:
How do I bring them to the museum???

The exhibition examined the origins and development of the supernatural world of Judaism, starting from the First Temple to the present, focusing on beliefs, customs and mystical objects used in practical everyday Jewish life. Amulets, mirrors, Hamsas, jewelry, magical formula books and many other items were integrated into an impressive exhibition that combined archaeology, folklore and superstition. The graphic language created for this campaign included a leading image and slogan, which led the campaign through newspaper ads, billboards and outdoor signs.