Background
The Ayalon Highway Company operates and promotes various transportation programs in the Gush Dan and Sharon region. Some of its programs may include the establishment or expansion of transportation lanes, bridges, interchanges, roads, and dividers for the Israel Railways system.
The construction of the new central bus station in Tel Aviv necessitated the establishment of an acoustic shielding system for the apartments near the station. Ayalon Highways was selected to undertake both the infrastructure and public relations tasks.

The Challenge 
Dear residents, we’re going to take care of you.

In light of the dealings with the resident organizations, there was a real need to raise the residents’ confidence level in the infrastructure company and streamline the process, in order to promote the completion of the protection system for each apartment.

Our Solution
Signage systems, and informational branding

The graphic language that was chosen for the job, served the company for a long time and has led to an ongoing PR campaign that included reaching out to and serving thousands of residents in the vicinity. Methods such as ATL and BTL marketing were incorporated into the PR campaign.