Background:
The Ministry of Transport constantly promotes programs to streamline the public transportation systems in Israel. The Ministry handles many programs – some are in the advanced stages of execution, some have been completed, and some are in the planning stages - recruiting the appropriate authorities to drive the project forward.

The Challenge:
To persuade city mayors, opinionated residents and developers

The goal is quite simple; to convince people that the BRT project will benefit all of the cities through which it passes. To present the project as being complex in terms of planning and execution, but that it is also one that’s correctly managed, and to be persuasive.

Our Solution:
A detailed, dynamic presentation customized for each city

The presentation and all its related products from the logo, to the slogan, to the positioning and setting of the graphic language, expresses more than anything, a readiness to carry out the task. The presentation, which is still being presented to decision-makers until today, conveys the message to residents and is often quoted in various media channels.