Background
The Jerusalem Botanical Garden is considered by many to be a hidden gem in the heart of the city. The city residents tend to visit the garden but tourists are hardly familiar with it. One of the ways to attract a new crowd is to create anchoring cultural events that take advantage of the location and area of the garden.

The Challenge
We’ve already been to the Garden, why should we return?

The Solution
We must really love signage systems, otherwise it would be very difficult to explain why we design and produce so many.

For the advanced signage systems like the ones at the Butterflies Exhibit, Etz V’Atza Exhibit, or at the KKL - Jewish National Fund, we try to create clear and sharp messages, but to mainly provide detailed information to as many people as possible. The new signage systems in the Garden describe the various plants and their treatment processes.