Background
The Jerusalem Botanical Garden is considered by many to be a hidden gem in the heart of the city. The city residents tend to visit the garden but tourists are hardly familiar with it. One of the ways to attract a new crowd is to create anchoring cultural events that take advantage of the location and area of the garden.

The Challenge
The Botanical Garden? Will my kids like it?

Children, or even some adults do not associate the Botanical Garden with being a fun attraction. It is not thought of as a place that can occupy the children and provide hours of fun for them and their parents.

Our Solution
The Botanical Garden can be any place you want it to be.

Together with the unique design, we set out on a real adventure at the Botanical Garden. We decided to give this charming spot the possibility of becoming anything. A fantasy. More than anything else, the language that was chosen expresses the experience felt by the visitors. A world of fantasy was created in the heart of the Botanical Garden. The lake supported a pirate ship and the paths became the paths of a desert island. Unique interactive work was executed for this project including an interactive map, a targeted website, and various ATL and BTL products.