Background
The David Prize is awarded every year to three individuals with extraordinary accomplishments who have profoundly contributed to humanity. The prize is awarded by the University of Tel Aviv and is valued at one million dollars per winner.

The Challenge 
How can we keep the event exciting when the topic repeats itself every year?

That’s precisely the question we must deal with each year. This annual prize of international stature attracts leading personalities in the areas of science and humanities. Some have already been presented in previous texts and have been a part of the promotional materials, yet the purpose is still to excite and create a sense of interest even in the various media channels.

Our Solution
The graphic design was created in a way that positions the prize as one of the most prestigious in the world. Its tone, quality, and engaging, dramatic language provides inspiration and accompanies the participants in a ceremony even before the winners are presented with their prize.