Background
Idan Camping has been operating since 1990 and is considered a camping gear leader in Israel. Over the years, the company has developed products and expanded its operations even beyond Israel's borders.

The Challenge 
Campro is a brand for professionals.
Currently, the Campro product line caters to the professional hiker. So how do you create a professional brand practically from scratch?

Our Solution 
Going mountain trekking? Campro is here for you.

The logo and graphic language that was integrated into a variety of Campro products, including a significant number of packages, catered to professional hikers who recognized a clear style that communicates a leading global brand in the language and products. The positioning of the brand as being equal in quality to some of its long-time counterparts helped the brand successfully enter the Israeli and European markets.