Background
Idan Camping has been operating since 1990 and is considered a camping gear leader in Israel. Over the years, the company has developed products and expanded its operations even beyond Israel's borders.

The Challenge
Who are you, MAG?

The product series now operating under the MAG label caters to professional hikers and cyclists. Introducing the product into the saturated professional market and positioning it on the highest standard presented a real challenge. So what does a professional bike brand actually look like?

Our Solution 
All the products a professional rider needs

The logo and graphic language that was integrated into a variety of MAG products, including a significant number of packages, catered to the professional cyclist. The wide range of products the company had offered under the MAG brand and its ability to meet the rising demands, has made MAG a leading global brand both in Israel and abroad.