Background 
The JTMT promotes the public and private transport systems of the city, optimizing and adjusting them to fit the changing needs of the city and its residents. In the background, periodic changes are being made to the public transportation system as part of a long-term planning process.

The Challenge
They’re changing the bus line again???

A regular public transportation commuter is accustomed to a routine route and a consistent bus line over a long period of his life. How can we soften the blow when bus lines have to change?

Our Solution
Change is also an improvement, we will help you get used to it fast.

For us, change is an improvement, and no, it’s not just a meaningless motto, but a concept that accompanies us in the design and planning process of the informational materials we put out. The method developed to display the map, has become a household name in Israel and has caused us to face the informational challenges of the largest transport sector over the past decade.
In this particular case, the bus numbers have turned into illustrated balloons and the maps are super easy to understand.