Background:
The city of Jerusalem, in which tens of thousands of teenagers, students, and young people live, has been working in recent years to increase the selection of cultural activities for the younger population in the city. The Jerusalem youth, numbering tens of thousand and scattered across many neighborhoods, are finally rediscovering the city after years of spending their leisure time in other cities.

The Challenge:
You are about to experience an event for teenagers like you’ve never imagined!

Teenagers never expected to have events that will truly cater to them. They’ve been accustomed to ones that haven’t always piqued their interest. This time the municipality was focused on targeting the large variety of the city's youth and their various styles.

Our Solution:
The White Nights events simultaneously taking place in several neighborhoods will redefine the way in which the Jerusalem youth will be addressed through marketing methods such as BTL and ATL. Our ads have conveyed the most accurate message - no matter what genre of music you like, you will find it here.