Background:
Jerusalem is the heart of the action in the area of education, as it is a cultural melting pot. The city runs public, religious, ultra-religious and Arab educational systems, placing them in the forefront of Israeli education.

The Challenge:
We really are good, but who knows about us?

The scope of the education department’s work is by all means, extraordinary. For that reason exactly, it is extremely difficult if not impossible, to display its array of activities to the general public and fellow colleagues.

Our Solution:
We have a full week to show you how professional we are.

The brand identity created specifically for the Jerusalem Education Week, differentiated these events from similar ones and positioned them at the top of the Israeli educational conferences. The advertising message, along with the leading image, has created a brand that is associated with excellence, innovation, progress and original thinking.