Background
Being one of the largest cultural institutions in Israel and among the most prominent in the world, The Israel Museum in Jerusalem attracts thousands of visitors from Israel and around the world every year. Besides for the regular exhibitions, there are frequent lectures, expositions and cultural events that are not directly featured to the public.

The Challenge 
This is a museum, no? Will I find something there that will interest me?

As pleasant and accessible as museums are, they don’t always interest everyone. Those who enjoy museums will come anyway. The big challenge for us was to cater to a larger range of exhibit visitors that would include everyone.

Our Solution 
Here, you’ll always find something that will pique your interest.

Setting the museum apart from other museums in the area and highlighting the fact that this is an extraordinary cultural center, has become our primary mission. The various exhibitions together with the different images that have been created for the advertising campaign, have been publicized through ATL and BTL methods and have attracted tens of thousands of visitors from Jerusalem and beyond.