Background:

Moriah is a company that promotes urban infrastructure projects for the Ministry of Transport, the Israel Lands Administration, the Jerusalem Development Authority and Eden. The company is the main infrastructure development force of the city of Jerusalem and its surrounding areas and was responsible for the establishment of Highway 9, which led to the reduction of incoming city traffic.

The Challenge:

As urban infrastructure company Moriah, operates behind the scenes. It plans and executes but is not known to the decision-making public as an extraordinary private company. The challenge in this case was to position the company before decision-makers as one of the leading infrastructure development companies in the country.

Our Solution:

Creating a beautiful brochure describing the construction phases of the highway and tunnels and their impact on transportation in and around Jerusalem. The brochure was distributed among decision-makers and was considered the welcoming face of the Moriah company.