Background
Israel Military Industries is a major component in the production and development of weapons and ammunition in Israel, and a significant part of the marketing of weapons and ammunition to foreign countries.

The Challenge
What exactly do you manufacture?

For many, this is just one company but in reality it’s a group of small and large companies spread out throughout the country each one dealing with the development, manufacturing and marketing of an array of various of types weapons and ammunition. Very often, customers of the various companies do not know that they are actually purchasing from a company belonging to the military industry.

Our Solution
We’re not a company - we’re a group of companies.

When it comes to marketing to the international market, it is necessary to introduce a group of companies that integrates various areas of operation and advanced development, manufacturing and marketing capabilities. For the purpose of this task, we formulated a unified graphic style for all the companies and assembled a profile for each one of them. We’ve combined the various descriptions and created a complete and cohesive profile suitable for the international market.