Background
For many years now, Idan Camping has been known as the industry leader in the Israeli camping arena. The company has operated for many years as an importer of a variety of camping products, but never as a seller. With its operational expansion, the company had requested to set itself apart from the rest of the existing importers and become a seller. In working with Idan Camping, we’ve carried out a number of branding lines for its subsidiary companies and international products such as CP, MAG, Camptown and others.

The Challenge 
Who are you, Idan Camping?

As an import company that mainly works behind the scenes, we were requested to create an image for Idan Camping that can stand in its own right on camping store shelves. Despite the great presence it had in the camping gear market, Idan Camping still had to deal with other importers.

Our Solution 
Everything you see here is OURS!

Our solution consisted mostly of differentiating Idan Camping from the other competitors in a crowded market. The company needed to present an image directly linked to the nature of its products, so we designed an image that symbolizes professional hiking destinations and challenging snow-capped mountains, as the company mainly caters to professional hikers and extreme sports enthusiasts. The logo positions Idan Camping as an international company that appeals to a professional target market of hikers throughout the world.