Background
Hishtil International is a world-renowned company in the professional agricultural markets, and is considered an industry leader in the field of nursery plant production. The company operates in developing and developed countries and participates in many conferences and exhibitions every year.

The Challenge
One of the weak points we identified in Hishtil was its wide range of activities and its difficulty in standing out among its competitors - mainly but not exclusively at conferences. This may be manifested in the way the company’s agents offer Hishtil’s products around the world, or in the way its activities are displayed at shows and conferences.

The Solution
One of the leading materials accompanying any agent or representative of the company is the product catalogue. In order to set the Hishtil catalogue apart from its competitors, we chose to use mood photography and integrate it into the various products.