Background
Keren HaYesod is an entity that’s been in existence prior to the establishment of the State of Israel, and is affiliated with the work of the Jewish Agency. The fund has supported and still supports hundreds of projects across the country, and its symbol is proudly displayed at the entrance to thousands of structures in remote communities and educational institutions around the country.

The Challenge
Can we merge the old with the new?
Keren HaYesod had requested to freshen up a bit, and like other veteran organizations, it asked to maintain its unique language and style that has carried it for so many years.

Our Solution 
Sure we can!
The new logo was inspired by the old logo, using colors and messages that have been accompanying the fund for so many years. The new logo was warmly received and has been applied since onto various products including intra-organizational signage, and various other corporate identity campaigns.