Background
The Jerusalem Bible Lands Museum is a museum of archaeological findings located in Givat Ram in Jerusalem, near the Israel Museum and the National Campus for the Archaeology of Israel. The museum features Dr. Elie Borowski’s collection which includes archaeological exhibits ranging from the prehistoric era to the Byzantine period. One of the museum’s major goals is to become a venue in which the study of the past is made available to all peoples and religions. Throughout the year, various events take place in the museum including the launching of various exhibitions, activities for adults and children as well as public lectures. As part of an ongoing advertising campaign for the Museum, a facelift of the existing logo had been done that led to the creation of a new graphic style through which the museum would be publicized.

The Challenge 
There are so many other museums, why specifically you?

The Museum competes with dozens of small and large museums in the area of “the Jerusalem experience”. They’re all interesting and good, but the truth is that the subject of the Biblical Period does not particularly attract Israeli or foreign visitors.

Our Solution 
The Biblical period had never been this exciting!

The new and intimate positioning of the Museum was the highlight of the period in which we accompanied it. The customized brand identity communicated a sense of value to the indecisive visitor that best combines the old with the new.