Background
The Old City Flavor Festival is part of the Old City Events campaign organized by Ariel Productions. The events integrate features that depict the Old City together with cultural performances from Israel and abroad. The Festival aims to attract a new audience of both local and non-local visitors into the depths of the Old City during the nighttime hours.

The Challenge
Food in the Old City sounds great – but at night?

So the Jerusalem cuisine and restaurants of the Old City had already made a name for themselves of being excellent and inexpensive. Many tourists and Israelis flock to them during the day, but as soon as night falls - silence. No one comes and no one leaves. Well, we have managed to fix this situation.

Our Solution
All flavors of the world; there’s no other place like it.

The Flavor Festival is positioned as a unique event in the Israeli culinary landscape. The graphic language communicated an international atmosphere coupled with authenticity. It particularly urged visitors to attend the events from all over the country.