Background
The Nighttime Events in the Old City is the given name used for all nighttime events that take place in the Old City throughout the year. The Old City is considered a top tourist destination all year-round for both local and international visitors, but mainly during the daytime hours. The special nighttime events coordinated by the Office of the Prime Minister and the Jerusalem Municipality, involve a variety of events that begin during the day and go into the night. During the year, several anchoring events take place such as the Knights, Light, and Flavor Festivals.

The Challenge
To create an exclusive brand identity for the Nighttime Events in the Old City

Our Solution 
A campaign that created awareness among Jerusalem residents of events that will be taking place on a weekly basis and bringing the fact to their attention that Jerusalem nightlife is about to become more diverse. Foreign tourists and travel agencies that have been contacted as part of the campaign have begun to recognize the Old City nightlife. This has led to a surge in the number of visitors during the daytime, as well as nighttime hours.