Background
The Jerusalem Light Festival was considered to be one of the most prominent international festivals to ever take place in Israel. The festival hosts top Israeli and international artists. The local event production company, Ariel has launched a cultural event for a broad audience of all ages and from all around the country.

The Challenge 
What am I supposed to see there?

The Light Festival events attract thousands of yearly visitors, but at first it wasn’t so easy to describe what the festival will include and exactly what shows will be displayed.

The Result 
Art that’s accessible to ALL

The events of the festival received comprehensive publicity coverage ranging from ATL and BTL advertising to complex signage systems highlighting the festival’s route in the Old City.