Background
The magical City of Ice spectacular was the first to bring the Chinese art of ice sculpting to Israel. As part of the City of Ice events, a special site was constructed containing unique ice sculptures inspired by the well-known Jerusalem-style architecture. The City of Ice events are considered part of a continuum of events that have made Jerusalem the cultural capital of Israel. The production attracted thousands of visitors. This led to a two-week extension of the event and to its continuation for many more years.

The Challenge
A city of ice? What are we going to see there?

The goal was to create a winter wonderland that is different from the typical Israeli winter, highlighting the qualities of the event and its multinational and cultural attributes.

Our Solution 
The magic has prevailed

The event evoked a sense of curiosity among potential visitors. The aim of the graphic language was to expose the various exhibits - rather, to pique the interest of the spectators. The event was publicized both at the BTL and ATL levels, as well as through print and broadcast media. As part of the partial online campaign, interactive banners were produced as well as a mini-site and other promotional products.