Background:
The Jerusalem Art Festival has been a cultural anchor since its inception in 2002. The festival displays the extensive cultural activities taking place in the city to locals and visitors alike. Areas such as dance, theater, music, painting, and sculpting, have gained much exposure during the course of festival.

The Challenge:
So much culture in Jerusalem, who knew??

The Festival was founded at a time when Jerusalem was suffering from terror attacks and therefore could not attract Israeli or foreign visitors, let alone create major cultural events.

Our Solution:
Something is sure to suit you

To convey the message that this is a large-scale festival that contains dozens of different shows, we've created a leading image that accompanies the festival until today. The various ATL and BTL materials produced for the Festival have led to its continuous success.