The Yefe Nof company that promotes and implements the transport policy in Haifa, has launched a campaign as part of the start of the school year aimed at encouraging the use of public transport for work and school in the metropolitan area.

The Service:
Branding and advertising, Photo-shoot day

The campaign was designed as part of the voice expressed through the Yefe Nof brand, adding unique design elements and a slogan for the advertising campaign. During the course of the project, a unique instructional method developed by Ikan-Maas was employed – a foldable pocket card that combines all travel options from multiple locations into a simple and user-friendly informational product – we called it “kipulit”.

The campaign included: Design of the campaign’s language and style, management and production of a photo day for presenters, design of bus ads, newspaper ads, as well as static and dynamic ads for a funded ad campaign on Facebook, design of outdoor signs, and a targeted mini site.